September 5th, 2013
Smart
cities mean better urban services, less waste, and citizens empowered
to make a difference. This is about improving the lives of millions of
Europeans, building a stronger society, and making better use of all our
resources.
ICT, digital technology, has a big role to play here.
It can boost productivity, make services more efficient, and stimulate
new ideas and innovations. In pretty much every economic sector.
Mobile
devices put all the information you need right into the palm of your
hand. So you can spot the traffic or check up on your electricity bill
whenever, wherever.
But
citizens don't just have to be receivers of information, or passive
consumers. They can also become creators, actively developing their own
solutions.
Indeed a study out this week suggests the European app
economy generates billions in revenue, is worth hundreds of thousands of
jobs. And that innovation doesn't just come from governments or large
companies; it comes from a whole creative cottage industry of small
start-ups. People able to identify their own needs and innovate to take
control.
And that's why smart city apps and tools don't just enlighten people, but engage them, and enable them to make a difference.
But
you know all this; you know all of these benefits. That's why you're
here today. So let me set out five ways we can support this innovation.
Support this ecosystem, to make our cities smarter, our citizens more
empowered, our lives more prosperous.
The first thing we need –
and the absolute prerequisite for all the rest - is connectivity.
Broadband networks that are reliable, fast and pervasive. With telecoms
companies that can smash barriers and think big, planning and investing
even across borders and offering Europeans more choices. With services
that can cross borders without losing quality, or facing high
bureaucracy and cost.
Smart cities need that connectivity; our
people need it; our economy is absolutely crying out for it. That is
why, next week, I am putting forward plans to make Europe the connected
continent, with a dynamic, unified telecommunications market.
Like
with new consumer choices to make roaming charges in Europe a thing of
the past. With better rules for spectrum, to make more of it available
faster, and more consistently. And with new rules on WiFi, meaning more
competition and more ways to log on wirelessly – making constant
connectivity a reality.
Second, to innovate, we need to work
together. And so we have launched a European Innovation Partnership on
Smart Cities and Communities.
That is a new kind of Partnership:
working at the intersection of the three sectors: energy, transport and
ICT. A fertile area where we see huge potential for innovation, demand
and dynamism.
This isn’t easy; it's a tough problem. There are
barriers to innovation, historical boundaries between sectors, and not
to mention vested interests. And it's also a complex challenge:
involving many different actors, each with a role to play. At different
levels, in different countries, from sectors public and private. The
Partnership is all about getting together to compare experiences, share
successes, and overcome those challenges. It's an approach that, in the
area of healthcare, is already helping millions of Europeans.
For
our Partnership on Smart Cities, we are only at the beginning,
collecting valuable input; we will set out more detailed plans later
this year, and start to implement in the next. I hope many of you will
take part – if you are not already.
Because I know that working
together, we can find those solutions. And there are many outcomes where
everyone wins – whether it's from sharing infrastructure, sharing data,
or simply sharing expertise.
Third, we are supporting open
data. The information from open public administrations is a rich fuel
for innovation. The benefits are there for all to see: as citizens can
enjoy new creative apps and services. Our economy can enjoy a new
stimulus. And even public administrations themselves can benefit, better
able to serve their citizens and base policies on sound evidence. Now
our new rules are in place I'd like to see all kinds of administration
absorb that philosophy; and embrace the idea of "open data by default".
Fourth,
I know the key to real innovation and growth: it lies with our
entrepreneurs and startups. And I want to give them the tools and
resources they need.
Just earlier this week I launched the Future
Internet lab. Led by industry, this is a major investment in generic
technology. Focusing not on specific applications: but on the building
blocks essential to creating new ideas.
And as of this week, that
Lab is open. Technology that is accessible, free and state-of the-art.
In areas from healthcare to transport, from media to manufacturing – or
for whatever creative app you can think of.
That's something that
you can turn into real results, real jobs, and real innovation. European
platforms helping European innovation in European cities.
And
finally: even as we roll out the latest networks, I know we also need to
look ahead. To invest in researching the next generation of networks:
5G. Technology to support all the demands of smart cities. All the
intelligent objects and devices now emerging from your creative minds.
Offering faster and faster access, for more and more effective services.
When I spoke to the Mobile World Congress in February, I called for
Europe to move faster on 5G. I am delighted with the rapid and positive
response from industry.
And we are now ready to agree a Public Private Partnership on strategic research for 5G, worth hundreds of millions of euros.
The
next generation of communications will look different. Not just people
communicating with people, but people with objects, and objectives with
each other. And those things will converge, especially in our smartest
cities. 5G will need to reflect those trends right from the start.
One
last thing. The increasing use of ICT cannot be to the detriment of the
environment. Increasing mobile communication, and data centre use has
pushed up energy consumption sharply.
The GSMA has already made some
good progress in addressing this issue. Thank you: I encourage you to
continue. Most importantly, I'd like to align with the standards for
environmental impact of ICT developed recently.
And so Smart Cities
will be involved not only in defining the uses for 5G, but also in
testing and developing them as they become available. I look forward to a
rich cooperation as we work together on that.
Smart cities
offer us a lot of chances. My job isn't to come up with those
innovations. But it is to support them — and give you the environment
for success. Whether it is forums for you to share experiences,
resources to stimulate innovation, or the fast networks that underpin
smart cities, now and in the future. That is my dream for a connected
continent. And I hope we can achieve it together. Thank you.
http://europa.eu/rapid/press-release_SPEECH-13-680_en.htm
Speech Analysis
In this speech Neelie Kroes, the former Vice-President of the European Commission responsible for the Digital Agenda, talks about Smart Cities at the Mobile 360 Connected Europe Conference.
From the beginning of her speech, she stresses the advantages for citizens of living in a smart city and using information and communication technology. She explains briefly how smart cities can improve many lives and resolve many policies challenges. To do this she uses an easy language and positive expressions like “innovation”, “better services”, “less waste”, “better society”, “more efficient”, “productivity” and “actively”.
Mrs Kroes’s aim is to make people understand that innovation is something really positive, because it doesn’t come from the top (from governments or large companies), but is something that comes from the bottom, that everyone can do, because it comes from people’s needs.
I think she addresses to policy makers, municipal administrators and people who have a small industry or a start up, because these people have the responsibility to do policies, to develop new instruments and to make citizens understand that technological innovation is something by which they can be more involved, she says that thanks to technology they can “make a difference” and “become creators”.
Then she gives five reasons why people should support smart cities innovation. She uses words like “connectivity”, “network”, “partnership”, “together” and “share” to persuade her listeners that to make a city smarter and more innovative it is necessary to strengthen the connection among them and to work together. She also makes a big use of repetitions of words in the same sentence to highlight a concept and to spread her message.
In conclusion, she leaves her audience hoping that in the future the development of ICT will go hand in hand with environmental consideration. She stresses the importance to build communication networks that promote respect for the environment and do not contribute at its destruction. Then, one again, she repeats the words “cooperation”, “work together” and “chances” to leave her audience with the idea that smart cities can be a great opportunity for everyone provided that we learn to collaborete for a common purpose.
Nessun commento:
Posta un commento